Sloth helps you implement technical SEO fixes on sites with platform or development restrictions. And see whether there are any problems that need to be fixed. So, it’s a good idea to fix the performance issues highlighted. Google’s PageSpeed Insights is a free tool that lets you check Core Web Vitals performance on individual webpages.

LocaliQ’s Free Business Listings Grader for directory audits

If you pull data often and want access to one of the biggest link databases in the industry, Moz Pro may be a better choice for your SEO Anomaly SEO tool suite. From solo entrepreneurs to enterprises, Google Analytics is a necessary tool for measuring your SEO performance when it comes to traffic and user behavior on your sites. Email support is available to customers and requests are typically answered within one business day.

Best Free SEO Tools Reviewed In 2025

Bonus points were given to platforms with transparent pricing, reasonable monthly rates, free trials or free demos, and money-back guarantees. Our SEO reports also let you know of any problems or technical shortcomings in your website that may be hurting your search engine rankings. PlePer is a local SEO management software with tools for analyzing and managing Google Business Profiles (GBP). This SEO tool also lets you analyze your competitors’ profiles so you can use the insights to optimize your GBP account and get better local search visibility. ContentKing is a real-time SEO auditing and content tracking tool — it tracks your website 24/7, so any issues related to SEO don’t go unnoticed for too long. I like that the tool is cloud-based, meaning there’s no installation required, and your data and reports are available whenever you need them.

Link Redirect Trace

Its powerful features, intuitive interface, and competitive pricing make it well-suited for mid-sized agencies managing multiple clients. I appreciate it because it offers a thorough on-site analysis covering everything from meta tags to broken links and speed metrics. I always keep a few of these free tools in my arsenal because they save me time, help me uncover hidden issues, and point me in the right direction to outrank competitors. Get to know excellent tools for optimizing, including the best seo checkers free, tailored to enhance your content. This is a simple way to improve page speeds (which can influence your Google rankings).

• Some users may also find overlap with features already offered by Shopify or cheaper apps, especially around image optimization.
• Google Trends makes it easy for your business to stay on top of what’s trending on Google search pages.
• SEO tools are programs that allow you to complete or improve a step in the SEO process.
• It’s ranked as the #1 platform for AI SEO and is built to write and optimize for search engines with unparalleled ease.

Once you fill out the form, GeoRanker returns a report showing the position—in real-time—your website holds for your target keywords in the cities or countries you’ve picked. You can also see how your rankings have changed and learn where your competitors land on those SERPs. You can gain or lose page-one ranking for any given keyword in a day. Diib uses predictive AI to monitor all sorts of SEO vitals for your website, but the keyword tracking will keep you abreast of turbulent search pages.

You can also install MozPro for advanced features and the MozBar browser extension, which allows SEO analysis, Moz scores, and Google SERP info in your browser. It offers excellent keyword suggestions in bulk, along with the keyword competitiveness score. You can free test out GrowthBar for five days before upgrading to a paid subscription. It’s an all-in-one super powerful SEO tool for $29/mo, making GrowthBar significantly cheaper than most other quality tools. Scalenut’s SEO Hub helps you create the first draft of your blog post in just five minutes—leaving you more time to edit and optimize for SEO.