Meta tags are pieces of HTML code, but don’t worry—you don’t have to be a programmer to add HTML meta tags to a web page. Here’s a simple explanation of meta tags SEO, with tips for adding meta tags to any website. Start your free trial with Shopify today—then use these resources to guide you through every step of the process.

In some cases, such as when technical issues are fixed, results can be seen much faster. Yes, you can do SEO yourself, especially if you run a small to medium-sized website and have the time and willingness to learn. There are plenty of online resources, tools, and communities that can help you get started. However, DIY SEO requires a significant investment of time and usually a high level of frustration tolerance to learn the ropes and stay updated with trends and best practices. People intentionally seek out the information SEO helps surface, making it a more user-friendly and consumer-centered marketing tool.

Things More Important for Your Content Than Content-Length

• Authorized backlinks refer to links coming from reputable websites.
• In simpler terms, effective SEO is about making a web page or website as useful as possible to a searcher.
• It’s a great example of a media blog that generates millions in traffic a month in the consumer space.
• When consumers are looking for information about a particular topic or product, the starting point is often a search engine.
• This is an easy way to optimize more than just the page you’re creating at that time.

Let’s start with some stats that prove SEO is still a robust marketing channel. OWDT is a leading SEO company that can assist you to maximize the authority and reach of your brand. We excel at translating subtleties of our customer’s values and character with demonstrated record of increasing website visit and conversions. With 55% of households expected to own smart speakers by 2025, voice search optimization is no longer optional. For more insights, check out the in-depth article about the importance of local SEO in improving sales.

Step 2. Website navigation is important

A smart strategy, for example, focuses on bringing qualified traffic to drive sales to make SEO worth the investment. Search engine optimization works by optimizing the above buckets to meet search engine best practices. The comparisons between librarians and search engines don’t stop there, though. Your ranking will be positively affected if the links come from well-known and trusted sites. If they are paid links or a result of a link exchange, your ranking will be negatively affected.

That way, Google and alternate search engines can see that my page covers my topic in-depth. Now that I knew my keyword’s Search Intent, it was time to create a piece of content that was 100% aligned with that intent. Which told me that people searching for “local SEO” didn’t want a list of tips, a case study… or any other content format. So I recommend looking at the search volume numbers for your list of keywords. If that topic seems like something that you’d want to write about, add it to your SEO Anomaly list of keywords. If you’re new to SEO, or just want to get an edge on your first page competition, I recommend focusing on trending topics and keywords.

These practices include on-site optimization, keyword research, and backlink building. By implementing these practices, website owners can increase their website’s visibility and attract more organic traffic. By optimizing your website’s content, structure, and technical aspects, SEO helps improve its ranking on search engines. A higher ranking leads to more visibility and traffic, which can translate into more leads and sales. This can be achieved through several tactics, such as keyword research, on-page optimization, technical optimization, and link building. SEO refers to a range of processes you can use to increase a website’s search engine rankings, drive more traffic to the site, and improve its visibility.

As we talk about SEO and how it works, it’s also important to understand how search engines work and how they determine what to rank. According to SemRush, “In English, worldwide, 88% of searches on desktop are on Google. On-page SEO refers to actions you conduct on your website to improve its ranking. This includes content creation, the use of keywords, the proper use of headings, meta descriptions, and URLs. Keeping up with SEO trends and algorithm changes helps you succeed.

Start by generating ideas from competitor analysis and your current rankings. Evaluate these keywords based on search volume and difficulty and consider the user’s search intent. SEM, or both SEO and PPC, is beneficial for ad-heavy keywords—terms that trigger many ads in search results.

If many people click into your site from search results and stick around, that search engine traffic sends a signal that that page is speaking to their needs. Search engines prioritize websites that offer a good user experience (UX). You can hire an expert to optimize your website, review our SEO checklist, and take your own steps to improve your website’s SEO. No matter your approach, it’s good to know how to do some SEO work yourself.

Which is why I recommend using a more user-friendly SEO tool, like the site audit feature inside of Semrush. Or something user-friendly that specializes in SEO audits, like Raven Tools. And if we scale these up, it should lead to even more passive links in the future. And, if you’re lucky, you should find at least one broken link on that page. Then, once you’ve found a page with lots of outbound links, run Check My Links on that page.